The primary goal of the program is to enhance financial inclusion among farmers, thereby fostering their development. Through this financial inclusion initiative, farmers can access insurance benefits and various government schemes designed to improve their living standards. The program aims to establish connections for marketing, financing, crop insurance, opening bank accounts, and raising awareness about the financial ecosystem. It specifically targets assisting impoverished protein rice farmers in boosting their productivity and securing better prices for their crops. Additionally, it seeks to motivate local farmers to increase the cultivation of protein rice and black rice, which are in high demand due to their superior nutritional value and health benefits.

A key objective of the program is to empower farmers to achieve better prices for the protein rice and black rice they grow, eliminating the need for middlemen. Furthermore, the initiative plans to establish a training and research development cell to enhance farmers' skills and improve the social, cultural, and economic conditions of rural farmers in the cluster area. This project is essential for driving socio-economic transformation in the region and expanding the range of protein rice products available.